Nutrition remains top priority for pet parents. As attention has increased, so to have expectations. In a market crowded with premium promises and functional claims, leaders face rising pressure to scale trust, margin, and scientific credibility.
Explore what truly drives differentiation on packed shelves and leave with actionable strategies to future-proof portfolios, validate claims, and lead in this high-growth, high-stakes landscape.
Bill Mohri
Jared Jacobs
Dan Schaefer
Dan Schaefer is the co-founder and CEO of Native Pet, a pet nutrition company raising the standard for dog supplements. After earning his MBA from the University of Michigan, he began his career in strategy and finance at the Boston Consulting Group before moving into entrepreneurship. Driven by the belief that dogs deserve better than the industry status quo, Dan co-founded Native Pet to deliver highly effective, science-backed formulas developed in partnership with a board-certified veterinary nutritionist. Dan lives in St. Louis with his wife, two children, and their dog, Louie.