There is no doubt that the future of beauty is personalised.As the millennial consumer shifts away from the ‘one size fits all’ approach, preferring to embrace products and services tailored to her individual needs.  With 77% of consumers reported to favour personalised services, it is no wonder that Beauty & Personal Care is becoming one of the most tech dominated industries in the world.From engaging consumers and building brand loyalty through data-driven product recommendations and personalised experiences, to improving speed of product development and providing direction for innovation, personalisation has the potential to completely transform the industry. The Personalised Beauty Summit will bring together leaders from both the technology and beauty industry, to showcase cutting-edge research and new technological advances. The event will explore key trends and consumer priorities and provide actionable insights to brands who are looking to incorporate digital innovations into their offerings.