This roundtable session comprises government officials, privacy organizations and vendors talking over how PETs is transforming data strategy, unlocking data collaboration opportunities and enabling a regulatory shift in the way data is viewed and used.
Joshua Rockoff
Josh excels in decision-making, strategic planning, and implementing Consumer & Retail Commerce strategies across the omnichannel spectrum including Digital, Wholesale, Marketplaces, and Brick & Mortar. Josh is a 3x entrepreneur with successful exits with a web development agency, database marketing, and loyalty. He boasts an extensive leadership history advising private equity, venture capital, strategics, and public companies in traditional and digital marketing, brand positioning, transformation, and merchandising. Josh's stops include brands and retailers such as Diane Von Furstenberg, Urban Decay Cosmetics, Kmart, and Destination Maternity. His experience includes executive roles spanning manufacturing, beauty, cosmetics, SaaS, apparel, and luxury. Recently he served as interim CDO/CIO at the non-alcoholic retailer Boisson, managing digital commerce, customer service, merchandising, technology, omnichannel growth, retention, and performance marketing. Josh currently serves as a Senior Strategic Advisor at Red Krypton. He is an Adjunct Graduate Professor at the Fashion Institute of Technology and NYU’s School of Professional Studies. He graduated with honors from the University of Pennsylvania with a focus on Hellenistic Egyptology.
Adhiraj Saxena
Adhiraj is from the Singapore Government’s IMDA agency. He is the senior lead for its PET unit. As member of the PET Summit’s board, he helped bring the inaugural Asia Pacific PET Summit to Singapore in 2022. He sits in OECD’s PET Experts Workgroup to advice the G7 strategy on trusted data flow and AI safety. He has a background in data science and product development.
