"It is a richer mix of people than I normally meet, and it jogs me out of my comfort zone. It exposes me to interests and to some of the heartbeat of the field in a way that is a really nice gathering." 

"I think the benefit of attending this event is the networking possibilities. Just walking down the hall and seeing people I haven't seen in a long time, new partners, new vendors, suppliers that I would have to spend a bunch of time scheduling individually. It's nice to just see the kind of diversity of different kinds of companies that are showing up here.” 

"It's different suppliers working with the consumers that are integrating systems, but it's also a lot of collaboration in the industry on standardization and learning from each other because a lot of this stuff is non differentiated and we need to drive the industry to standardization because that's going to improve everybody's efficiency."