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Reducing Churn: How Machine Learning Can Boost Your Collections

Discover how fitness operators can use AI and machine learning to prevent failed payments, reduce involuntary churn, and boost recurring revenue.

Data

AI

Digitalization

Consumer Behaviour

Author:

Vijay Menon

Founder

Butter Payments

Vijay Menon is the Founder of Butter, a payments intelligence platform that helps subscription companies recapture revenue lost to accidental payment declines. He started his career at Microsoft, where he came up with the idea for Butter while recovering 12 million subscriptions across Xbox Live, followed by roles at Dropbox and Scribd. In 2020, Vijay launched Butter and has since gone on to raise $30 million and recover millions in revenue for hundreds of brands.

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Elite Edge: What Everyday Fitness Can Learn from Pro Athletes

What happens when Olympic-level performance science filters into everyday fitness? We’ll explore how recovery tech, nervous system training, and mindset tools from elite athletics are being adapted for broader wellness markets and where the line should be drawn. Walk away with insights on what drives results, what’s scalable, and how to differentiate your brand using tactics once reserved for the top 1%.

Women's Health

Science-Backed Trends

Author:

Amanda Phillips

Chief Performance Innovation Officer

EXOS

Amanda Phillips is the Chief Performance Innovation Officer (CPIO) at Exos. She’s responsible for leading the performance innovation team to evolve Exos products, services, and practitioners while establishing Exos’ long-term innovation strategy. A 22-year Exos veteran, before taking the CPIO role, Amanda established Exos' nutrition, research & business insights function and played a leadership role across strategic partnerships and industry relations.

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Unleashing Data & AI to Drive Results

This fireside chat will explore how F45’s engineering team has unlocked data and AI to power real business results. We’ll dig into how they’ve modernized their wearable biometrics platform (Lionheart), unlocked rich marketing insights, and leveraged cutting edge analytics and AI in their mobile app. It’s a behind-the-scenes look at what becomes possible when the right technology accelerates the work that matters most.

Data

AI

Digitalization

Author:

Greg Solak

Head of Engineering

F45

Greg Solak is a seasoned tech leader in the Fitness space. He is the Engineering Lead at F45 Training - a global fitness company. Prior to joining F45, he was the Tech Lead at Flywheel Sports, a boutique indoor cycling company.

His latest focus is LionHeart: F45 Training’s heart rate tracker. He’s championing a system that is not only more intuitive, but also allows members to adjust their resting and max heart rates for better workout results. Greg is passionate about using his technical skills to drive innovation in the connected fitness space and enhance the workout experience.

Author:

Chris Crane

Co-Founder & CPO

Fiveonefour

Chris Crane is the Co-Founder and Chief Product Officer at Fiveonefour, dedicated to transforming the data and analytics stack with cutting-edge developer experiences. His career has spanned leadership roles at startups through Fortune 100 companies across the sport and technology sectors. At Nike, he led product teams driving cutting-edge innovations in data tech and e-commerce platforms. Earlier in his career, he worked at Bain & Co, and Bain Capital Ventures, before playing pivotal roles in scaling Sysdig into a multi-billion-dollar tech startup unicorn, and Datalogue into a leader in the data engineering and data pipelining space.

Author:

Tim Delisle

Co-Founder & CEO

Fiveonefour

Tim Delisle is the Co-Founder and CEO of Fiveonefour, where he leads efforts to transform data and analytics for developers. Previously, he co-founded and sold Datalogue to Nike, where he served as VP of Engineering for Enterprise Data, overseeing global software and data engineering

teams.

At Fiveonefour, Tim spearheads the development of Moose, an open-source framework; Boreal, a hosting platform; and Aurora, an AI-powered Data Engineer. These tools empower industries, including connected fitness, to optimize data workflows and scale effectively. A seasoned entrepreneur, Tim is passionate about driving innovation and helping businesses unlock the full potential of their data.