With the likes of Boots, Target, and Ulta Beauty joining the menopause movement and elevating the unheard voices of many women, the conversation around menopause through a consumer lens is changing for the better.

• What do these collaborations mean for the commercialisation and wider distributions of products for startups?
• How can we shift the narrative, so that all retailers are embracing this category?
• Who is driving the education in this industry to ease the complex journey of the female consumer?