
Andrea Binder
Andrea has been with NielsenIQ for over 12 years supporting retailers across a wide variety of channels and store formats, most recently focused on the Pet channel. Andrea has a strong background measuring and explaining the FMCG marketplace as consumers shift their spending in an Omnichannel environment, store formats continuously evolve, and product innovation moves rapidly.
Andrea is a sought-after presenter for industry events such as Global Pet Expo, SUPERZOO, Pet Industry Leadership Summit and more. As a presenter, she brings the numbers to life for pet retailers, manufacturers, and industry partners looking to understand topics such as:
Andrea is a Minnesota native. She graduated from the University of Minnesota – Duluth with a focus in Retail Marketing and Consumer Analytics. She currently lives in the Twin Cities with her family and their adorable black lab, Breezy.

Sophia Dickerson

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Ben Crosbie

