Cindy Deily

VP of Merchandising, Skincare

Sephora

Cindy Deily serves as Vice President of Merchandising, Skincare for Sephora US. In her role, she oversees a team of merchants focused on the continual development and improvement of the retailer’s robust and diverse skincare product assortment.

Since joining the company in 2006, Cindy has driven the strategic development of multiple categories at Sephora and leading industry-wide trend curation, including skincare, hair, bath & body, sun, wellness, clean beauty, CBD, and intimate care. Managing 100+ brand partnerships, she effectively nurtures brands from infancy to industry dominance – such as, Drunk Elephant, Tatcha, and Summer Fridays to name a few – and has established products such as dry shampoos and face oils as key categories across prestige beauty. Cindly also spearheaded and continues to lead and evolve the ‘Clean at Sephora’ program, including updating the initial restricted ingredient list from 13 to more than 50 ingredient groups.