In the rapidly evolving landscape of Generative AI (GenAI), third-party vendor risk and sensitive data leakage pose significant challenges for enterprises, some of which may result in significant fines. Similar to other third-party products, nearly all GenAI tools are susceptible to these risks, complicating the development process and necessitating robust privacy-enhancing technologies (PETs).
This session will explore innovative real-world implemented technical solutions to these challenges, focusing on real-time data masking and role-based permissions as effective strategies to safeguard sensitive information. We will highlight how pioneering companies, such as the startup Formal, are leading the way in implementing these technologies, and offer insights into their practical application and how auditing processes can detect data sharing.
For privacy professionals, the imperative to practice data minimization and safeguard sensitive information — whether for privacy, contractual, or regulatory reasons — is paramount. This talk will address practical guardrails for enabling GenAI development without compromising on privacy and provide a roadmap for navigating the complexities of data sharing in today's GenAI environment.
Ian Wardell
Privacy Engineering Lead
Gusto
Ian Wardell, JD is a privacy and security professional with expertise grounded in a deep understanding of the legal and technical aspects of privacy. His work focuses on real-world technical solutions, ensuring compliance and safeguarding data privacy across highly regulated sectors.
Before joining Gusto, Ian was involved in Artificial Intelligence Research at Intel, where he published conference papers, developed models, and contributed to industry ISO Standards for safer data utilization. Prior to this, Ian specialized in Intellectual Property and data protection at Mertzel Law PLLC, where he navigated complex legal landscapes to protect IP and data compliance. Ian has also worked as a manager, and high-performance compute systems administrator, at Rutgers University.
Ian holds a JD from Seton Hall University School of Law as well as a Masters in Cybersecurity and Bachelor's degrees in Computer Science and Political Science from Rutgers University. His academic research includes publications on Product Liability Applied to Automated Decisions, Client-Side Malware Scanning In 802.1x Network Authentication, and AI & Machine Learning in Anomaly Detection.
Andy Swansburg
Chief Product Officer, Core Services
Mariana Tek
Andy Swansburg is the Chief Product Officer of Core Services at Xplor Technologies. Andy founded BrandBot in 2016, a fitness CRM and marketing platform. BrandBot was successfully sold to Xplor in 2020. Since then, he has led the fitness product team and currently drives emerging products at Xplor. With over 10 years in vertical SaaS, his focus is on fostering small business growth.
Emlyn Brown
Senior VP, Wellness
Accor
Emlyn responsible for driving the strategic development and design strategy for wellness at ACCOR, seamlessly integrating the ethos of well-being into every facet of the customer journey. With an illustrious career spanning over 22 years, his journey into the world of wellness commenced in 1996, marking the genesis of his passion for transforming lives. Throughout his career, Emlyn has occupied various pivotal leadership roles, traversing the globe from Europe to the Middle East, Asia, and the vibrant landscapes of China. He has been at the helm of group operations for renowned luxury spa and fitness companies. Prior to joining Accor, he was a senior lead at Resense Spas S.A as Global Design Director, and as Managing Director of Asia, accountable for the growth of the Resense portfolio in China and Southeast Asia. Emlyn was the wellness director at award winning consultancy, GOCO Hospitality, and has held senior positions at Six Senses Resorts & Spas where he was the regional director for Europe and later the operations director for Asia. He started his career with Holmes Place Lifestyle club, and held director level roles in Switzerland and Germany.
Joe Cannon
Senior Vice President Business Development
Hyperice
Amanda Al-Masri
Global Vice President of Wellness
Hilton Hotels & Resorts
Amanda Al-Masri is the vice president of wellness at Hilton. In this role, she serves as a wellness strategist across Hilton’s global portfolio of 18 world-class brands, enhancing Hilton’s current offerings and programs while developing innovative new, scalable solutions to meet rapidly evolving consumer expectations.
A seasoned wellness leader, Amanda brings 20 years of experience to Hilton. Prior to joining Hilton, she assisted with the launch of Equinox Hotels and drove the overall strategy and execution of more than 90 Club Spas. She also served as Global Director of Spa Development & Operations for Starwood Hotels & Resorts, responsible for the company’s spa brands, partners and a global portfolio of more than 450 spas. She offers a deep understanding of how travel and access to wellness experiences have always served as critical points of intersection for consumers.
Amanda graduated with a master’s in hospitality management from Cornell University, as well as from Connecticut College with a degree in French.
Michael Hutton
Head of Brand Strategy
Circa Healthcare
