Starting with any relevant education, walk me through the twists and turns of your career to date? How did one opportunity lead to the next + what was the key takeaway/ experience in each role + how did this lead you to where you are now)

Jaideep Banerjee
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Sam Cole
CEO & Co-FounderFitXRSam is the CEO and a co-founder of FitXR. Sam began his career as a management consultant at PwC in Auckland, New Zealand and then worked in private equity after moving to London in 2014. As a firm believer of the benefits of regular exercise for physical and mental health, Sam has always kept fit. Since the conception of VR, he has had a vision of delivering immersive fitness through VR to motivate people to keep fit, by providing access to guided workouts and programs in a highly personalized environment. After meeting his co-founder Sameer Baroova at business school, they decided to launch FitXR to deliver this vision together. Sam holds a bachelor's degree in law and finance from Otago University. He earned his MBA from Cambridge University.